Wednesday, March 27, 2013

Semiotics: Rhetoric

Rhetoric: the use of language and visual forms to persuade an audience. Shows that persuasion is an art form in communication, because form and tailoring it to each audience counts.

pun: a use of words or images that have multiple meanings, where the meanings are deliberately confused to have multiply meanings at the same time.



hyperbole: when something is overly exaggerated for dramatic purposes. It can often be to varying degrees of intensity, greatly exaggerated, or small changes.



Irony: conveying the direct opposite meaning of something’s literal meaning



antithesis: contrasting ideas that are used together

personification: when inanimate objects are treated like, or assigned human qualities


metonymy: a comparison between two objects by using associations to influence the meaning


metaphor: a comparison between two un-related objects to create new meaning. This is done through substitution of shared characteristics


synecdoche: pieces that refer to a whole, or a whole that refers to its pieces


Parody: purposefully recreating a previous work with humorous, or satirical intentions



And here is a link to a dropmark more visual examples http://roesnermonica.dropmark.com/110096

Pop Culture Project

So I've been thinking about a few things for this project, but my ideas are pinball, a gumball machine, Star Trek, cigarettes, or the artist Mucha. So some feedback would be nice to see what would be best.
Here is a link to my active dropmark for the assignment http://roesnermonica.dropmark.com/112233.



Semiotics: Modes of Appeal

 Ethos: the appeal to the audience by the credibility of the author or source



Extrinsic ethos: the preceding knowledge or assumptions the audience already has about an author’s credibility
Intrinsic Ethos: the impression that the image, text, or experience itself has on credibility

Pathos: an appeal to an audience by using emotion 


Logos: appealing to an audience through the use of logic and facts


Weapon Sport Guides


For these covers my goal was to show the relationship that these sports have from their historical roots with their modern practices, because all of these sport have derived from ancient survival and warfare techniques. While incorporating the historical images, I wanted the books to look more modern/vintage so I layered 3-5 duo-tone images per cover, each being a mix of modern and historical imagery, to create a textural look. I also tried to stick to vintage photograph color for the duo-toning process.

Archery has an ancient stone arrow head, cave paintings, and a modern archery target.

Javelin has two hoplite (ancient greek warrior) paintings, an ariel view of a track/field, and a modern day male javelin competitor.

Sharp shooting has 2 civil war photographs, and a modern day shooting rage.

Fencing has a close up of a fencing mask, a meeting of federalists (chosen because of the dueling culture during that time period) and an abstract image of fencing in motion.

On top of all of this is layered silhouettes of the weapons (that were originally drawn and transfered to illustrator) to have a more clear connection to the sport.









Monday, March 11, 2013

In class Poster Design






More Design Slammin'

These are some more exercises that have to do with hierarchy while designing. All of these were designed off of one or more axis lines, as seen in red. 





Thursday, March 7, 2013

Self Assessment


So far this semester I think that I've been progressing at a fare rate. I think one of my strengths is making visually appealing work, especially for the train poster. I was proud of what I made and I was glad to be doing some analog work outside of the computer.  I think that my one of weakness is not having strong enough conceptual reasons for my work, and I think I get to get caught up in more qualitative forms because it is comfortable for me. Concepts are the root of design because the concept is what you are trying to communicate to the audience. 

Wednesday, March 6, 2013

Sports Books


This assignment was to make some book covers for 4 related sports. I chose weapon related sports, which are archery, javelin throw, fencing, and sharp shooting.


I wanted the books to have a somewhat nostalgic feel because all of the sports began with a history in warfare and have progressed to modern leisure activities, and olympic worthy competition.

I used a method of layering images to create texture and movement in the covers, kind of like double exposures in film photography. I then used hand drawn text and silhouettes of the weapons to label the books.







Monday, March 4, 2013

Barbara DeWilde


So I've been researching this really awesome designer Barbara DeWilde. She is an established designer and is mostly know for her work in the publication industry. Book covers were her main thing for quite a while, but recently she went back to school for interactive design. She was also the main designer for the Martha Stewart Living magazine

My favorite part of researching her was reading her tumblr. Her posts are very insightful, and it helped me understand more about how her process for designing works. She had one titled "The Mnmlst", that I found particularly helpful to understanding her style. She talked about how she didn't like being referred to as a minimalist designer, even though she uses minimal design.  She states that she always uses minimalism with a concept, and that simplicity is powerful in a world full of visual clutter. She says in the blog post "Maybe, because there’s so much world out there, simplicity feels like a powerful alternative, a virtue. "

From what I have visually collected her style focuses on the beauty of simplicity and small moments. Nature, portraits, and bold typography seem to be big trends I have seen in her work.

Plus, this is a link to a dropmark I made for researching her, http://roesnermonica.dropmark.com/107971

(Sorry I didn't post this early Marty! I totally didn't realize we had to have a blog post, my bad.)

Design Slam





My top five designs from an in class exercise.