Wednesday, March 27, 2013

Semiotics: Rhetoric

Rhetoric: the use of language and visual forms to persuade an audience. Shows that persuasion is an art form in communication, because form and tailoring it to each audience counts.

pun: a use of words or images that have multiple meanings, where the meanings are deliberately confused to have multiply meanings at the same time.

hyperbole: when something is overly exaggerated for dramatic purposes. It can often be to varying degrees of intensity, greatly exaggerated, or small changes.

Irony: conveying the direct opposite meaning of something’s literal meaning

antithesis: contrasting ideas that are used together

personification: when inanimate objects are treated like, or assigned human qualities

metonymy: a comparison between two objects by using associations to influence the meaning

metaphor: a comparison between two un-related objects to create new meaning. This is done through substitution of shared characteristics

synecdoche: pieces that refer to a whole, or a whole that refers to its pieces

Parody: purposefully recreating a previous work with humorous, or satirical intentions

And here is a link to a dropmark more visual examples

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