Wednesday, March 27, 2013

Semiotics: Modes of Appeal

 Ethos: the appeal to the audience by the credibility of the author or source

Extrinsic ethos: the preceding knowledge or assumptions the audience already has about an author’s credibility
Intrinsic Ethos: the impression that the image, text, or experience itself has on credibility

Pathos: an appeal to an audience by using emotion 

Logos: appealing to an audience through the use of logic and facts

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