Friday, September 26, 2014

va // research and problem presentation

Here is the keynote presentation that Morgan and I gave about what we learned from our research from visiting/talking to 2 birds rescues and multiple pet stores.

Visual Advocacy // Big Idea & Volunteering



The Big Idea:
“Fledgling”— Nurturing and preparing potential pet parents for leaving the nest and becoming a caretaker for their new feathered friend.

Fledgling (definition): a young bird that has just fledged. Fledge is the stage in a young bird’s life when the feathers and wing muscles are sufficiently developed for flight. It also describes the act of a chick’s parents raising it to a fully grown state.


Website:Help guide new or current bird owners through the best ways to care for their pets
Have better access to information on where to adopt a bird
“Are You Ready?” Frequent misunderstanding on getting a bird
Video Blogging—having a spokesperson
Hashtag—social media involvement
Donation Reward System
Music Channel for Birds


Interactive:Bird Whistle Challenge/Game
Birds Need Love Reminder


Print:
Pamphlets on bird care/health
Magnet—quick access information
Donation Reward System


Guerilla:
Large (in your face) Bird Deterioration Imagery
Die cut feathers with facts
Interactive/Nearable mobile informational animation
Something with how birds mate for life?
Sunflower seed packaging (Diet of the 20th Century)


Donation+Involvement:
Jewelry
Textiles (towels/fabric)
Woodcut feathers
Change Jar (collect then donate, like a piggy bank)
Bird Toys
Wine+Coffee

And Morgan and I Volunteered! 







Friday, September 12, 2014

Wednesday, September 10, 2014

personas // full scenarios across 3 platforms

Persona 1: Angela
She's 19, she's shy and new to town because she moved for college. She likes doing homework in coffee shops. Besides that she tends to be a homebody, but desires to experience more.

 Desktop
1. Angela starts by making her profile, she enters her email and basic info (include available transportation)
2. She completes a personal survey with her likes and interests
3.She is prompted to download the app if she hasn't already

App, lucky for Angela, she's already downloaded the app
 1. she opens the app
2.App prompts her to "go on an adventure"
3. She accepts the adventure
4. Adventure option screen > moods & interests > map with adventure options that includes distance and time information
5. She selects an adventure
6. Elusive GPS instructions prompt Angela with turn by turn guidance
7. She arrives at the location, and is given a challenge

Environmental
1. Angela must got find a nearable that has been strategically placed
2. When she finds the nearable the app will open the camera
3. She takes a picture (it could be the object she is learning about, or her with someone she met, etc.) and the challenge is completed! The photo automatically will populate her photo gallery on desktop

App
1. The app notifies Angela of how many points she has earned towards leveling up as an adventurer


Persona 2: Isaac
He's 26, he is a young professional that has moved to a new urban city for a new job. He's currently lived in this city for 4 months, he loves to explore, and he's made some great friends around the city, and loves that the app nourish his social desires.

Isaac has plans to meet up with his friends, that he met on the app. It's an open crowded area (River Market) and is having trouble finding his friends.

App
1. He opens up app
2. He receives a ping from his friend! (both him and his friend have the app)
3. The ping has a short message from his friend "We're buying tomatoes here, come join us." (map of all pings in background)
4. Isaac opens the ping, and it opens up a compass that will lead him straight to his friend
5. Compass disappears, and a conformation that you found your friend will pop up, tap yes or no
6. Now that him and his friends are together, he see's that there are other pings on the map, one being a charity event (open invitation, and pings are color-coded) and another being an SOS ping
7. He checks out the SOS ping, other people using the app need two more people to complete their challenge.

Environmental
1. Isaac and his friends go meet up with the others
2. They place all their "key cards" on the sensor (collumn) and activate the group challenge
3. The challenge is Musical Dots! > the column will anounce the game, and say the rules, and begin to play music > when the music stops everyone must get on a dot the column projects dots onto the ground > from this point on the game works like musical chairs

App
4. Lucky for Isaac, he's the winner, so he is prompted with a reward!

Desktop
Its the end of the day and Isaac wants to check in on the progress he made today
1. He opens up his dashboard
2. He sees the photo gallery of what everyone in the city has been doing today (que picture of Angela)
3. He then looks at the calendar to see the see upcoming events and challenges
4. He sees that there is a new adventure that he can pay for, and he wants to do it!
5. Since he has already impute his payment information, he simple clicks and confirms his new adventure, he can't wait to go "and see you there too"





Monday, September 8, 2014

scenarios // research map

OBJECTIVE
Getting young professionals that have recently moved to a new city alone to explore and engage in community. Promotes a sense of curiosity and adventure while fostering self confidence.

DESKTOP
1. Creating profile with a tailored personality and interest survey. Put in information to receive physical key card

2. Dashboard: events calendar and viewing a gallery of everyone's activity (gallery will have a limited half-life, so new content will always be replacing old content)

APP
1. Scavenger hunt: app will prompt the user to have an adventure, if user responds they will be sent on one of many options. Adventures progress in difficulty, and will eventually require multiple people in order to complete an adventure.

2. GPS Pings: Send specific people or groups of people pings of where you are, and what you're doing if you want them to find you. Pings can be color coded to alert the user what type of situation is happening, such as green for open invitation or red for SOS.

ENVIRONMENTAL
1. Adventures lead users to "hidden" spots, where they will have to use a physical key card to activate an experience that they will learn more about the area and history of the city. In order to unlock some of these experiences multiple people and key cards will be required for more advanced adventures. Users will be given rewards they can redeem from local businesses, based upon how many adventures they have completed (like a punch card).

2. Rentable Bicycle Stations: stations will be around the city, and you have to check out the bikes via the app, and then you can pick another bike station to ride to, and the app will prompt you to activities in that area.


FEEDBACK
Having paid adventures as an option. These paid adventures can vary in cost, but will remain a surprise for users. They can be given a time and date to meet up, and then the group of people that have all paid for the same adventure will embark from there (like going to the zoo).





brainstorm // user questions/scenarios

Objective: System that helps people connect and adapt when moving to a new city.

How can I connect with other individuals?
Desktop: profiles that you can view for people that are also new to the city, and those that are now considered experts on the city, internal message system would allow communication between users. App: Push notifications could be sent when another user is near by, so you can connect in person.

How can I connect with a group of people?
Desktop: A public calendar of events can be specifically for getting groups of people together. Ideas for these meet-ups can be suggested in another area of the site.

How do I stay connected with these people?
App: After an appropriate amount of time the user will receive a reminder to re-connect with the person if they wish to foster a friendship.

How can I evaluate how well we connected?
App/Desktop: After meeting someone there should be a review process on how it went, and how well the users connected with each other. This would probably be in the form of a survey. Also, each user can be endorsed for his/her skills and personality (such as linked in) after meeting in person.

Where should I go explore?
App: The user will put in a single objective such as the area of town, or type of place they'd like to visit and a list of options will show them where they can do that, with other places to visit in that area as well.

How can I learn about the history of this city?
Markers can be placed around town for users to go scavenger hunting, each maker has something new they can learn about the city. These markers will be linked through GPS to the app

What's unique about this city?
Users will be encouraged to share their favorite nuances of the city with each other.

How do I find transportation?
App: Based on GPS you can locate the nearest bus stop, or be given the number of a local cab service.

What is the best grocery store for me?
Desktop: Have a system that calculates distance, what the user wants, and their budget for food in order to find the best fit for their shopping needs.

What communities in this city can I get involved in?
Desktop: Have an area for associations, sports teams, churches, etc that are open to new members, and basic information on how to join.

Where do I go if I become sick or injured?
Desktop: A list and reviews of locations near your home, also request help from a neighbor if you can't make it there yourself.

What should I do today?
App: An adventure mode can be initiated, and your phone will take you on a 2-3 stop journey in an area of the city you've never visited before. At the end of the adventure there will be a reward such as a coupon for a free coffee or something.

I'm feeling lonely, how do I combat it?
The desktop platform could have a support forum, or area with advice on living alone for the first time. Challengers will be presented to the user to help them get off the computer and go find a real person to connect with.

How should I connect with my neighbors?
Desktop or app could have a check-in option, and allow to know when your neighbors are home.

How should I travel to surrounding cities?
This could be a ride share sort of area where people wanting to broaden their exploration radius can do so together.






I found this old article from the Pitch that helped give me some perspective too.





Friday, September 5, 2014

mx // mind map

Sorry for the bad image quality, i-phone pic.
So Jodi didn't know exactly where to start so we started with brainstorming different things in categories that applied to the project.

We ended up with the idea of a system that helps young professionals fit into a new city after moving.


reading responses // updated

We are Superman
I moved to KC for college, so I've only been here a few years, but I still remember always hearing to avoid the Troost area, and to be especially careful when I was over there. I do remember being shocked the first I really spent time on Troost, at how sad the area seemed to me, and how it seemed to have a lot of character back in the day. So in the movie when they explained how Troost was a very prominent part of the city before the whole J.C. Nichola debacle I thought it made a ton of sense, and found it disheartening that one person could make such a huge change that we will have problems fixing for generations. I think that KC has made good steps towards breaking the barrier but it looks like there is still a lot to go.

"Design Thinking: A Useful Myth"
So I'll use this as the perfect transition to lead into that article. I thought it was really interesting generally I find myself falling into the trend of "making pretty things" but I like that there can be more to it than that. Design is critical thinking, and creating new insightful ideas and making them come to life. I especially liked that the article stressed that it is also used by more than just graphic designers, but also by all fields of work. I always fascinated by those that can program and do highly analytical work, and I like thinking that I can relate to them through "design-thinking".

"Good Citizenship"
This article seemed kind of pessimistic to me, which made it kind of hard to read, but I guess they were playing devil's advocate for those negative points. One of the other things that struck me is that the refer to "design thinking" in this article in the way that the "Design Thinking: A Useful Myth" described.

"What Does Designing for “Good” Mean?"
It's nice to see that design is coming around to impacting people for the better. I thought it was interesting that the article stressed that it is the duty of designers to shift their focus toward ethical and socially responsible practices and products. While I think it is true, I think that the article should mention that it is more than designers', it should be about designers collaborating with all sorts of other people to accomplish these tasks.

"Designing for Social Change"
I think this book is a great guideline for designing for helping others, and it makes some really good points like all the sections. I think that it really clearly spells out that it's not about the design (it is, but it isn't at the same time) but it's really about the community and seeing how you can best help them, even if that means talking about talking about controversial issues. But it also comes back to amplifying that communities strengths and voice and taking it to a whole new level that can impact them and other outside of their community. I particularly liked the book cover project and how the designer focused on archetypal stores all sort of kids can relate to, and I think it was very successful having kids be his audience because they don't have stereotypes permanently set in their minds. Also it was just a beautiful project

"Graphic Agitation: Social and political graphics since the sixties”
Propaganda I think is an issue I could sit and have a discussion with someone for a very long time. I think it's interesting that vintage propaganda is now considered art to most people, when in the past it purpose was to sway people's opinions and be "informational", not to be hung up for the sole purpose of visual appeal. I was really intrigued that this article brought up propaganda for women's suffrage especially because of gender rolls. Men were still predominately artist and designs at this time, and they were the ones making posters for a women's movement, and they were ones with more respected voices at the time. I also think it's interesting that these posters showed women still somewhat passive and maternal, aka not really what I expect from propaganda. These were the opposite of dissent I suppose. When I think back to my history of graphic design class we talked about how during war times more women started making propaganda to influence men to go enlist, and the piece I'm imagining had kind of a similar approach by its non-militaristic style, but shamed men by pointing out they would not be considered men if they didn't follow the typical manly stereotype of going to war. (wish I could find the piece to show, i can't seem to remember the artist).

Well, there was my gender roll bunny trail, but overall I think that propaganda can be a good tool for designers to sway opinions, it just needs to be highly considered.

“Design of Dissent: Introduction & Interview with Milton Glaser”
I'm struggling with the meaning of dissent early on, which made this interview really hard for me to understand in the end. After the class discuss I finally got the meaning  of dissent, how its going against the norm, or "sticking it to the man" sort of attitude. After learning this I think that is a useful way to make impactful design, but I think sometimes it can be a over used and exaggerated. I do think it's interesting how it used to be extremely controversial in the past and now days its kind of expected and some people's entire purpose in the art world, like Banksy. I also thought that the article had some interesting conversations about amateurs designing and how professionals with an education can make more appealing forms but amateurs can sometimes make unexpected impactful pieces that utilize dissent because they are closer to the issue.

“Graphic Authorship,”
With copyrights, patens, and big business these days authorship and ownership go hand in hand with designing. I think it's really interesting that authorship calls out a responsibility to the work you are creating. It's not just designing things that just go into the ether, your design is now something that you should be held credible to as an author. I think this article in general has left me feeling unsure how we define these thin lines between design and authorship, but maybe we don't need to.

“Towards Critical Autonomy, Or Can Graphic Design Save Itself?”

“The Designer as Catalyst,”

I thought this article was really interesting because it really places the importance on how designers can really get the action moving. I especially like this article because it got me to thinking about how much power a designer can wield. Sight is one of the first senses that impacts people, and as designers we can make things that grasp peoples attention from the first moment, and that can be one powerful tool that we should utilize, especially in cases of designing for social change. I did find this article to be a bit jargon-y though, which is a doubled a edged sword, it makes the article seem educated but I think that it made the article seem kind of snooty and like it was trying too hard.

“Now That We Can Do Anything, What Will We Do?”

“He Might Be Giant: Shepard Fairey,”

“Adbuster: Veronique Vienne Inteviews Kalle Lasn,”

“Why Being Less Bad is No Good” and “Eco-Effectiveness”

“Catherine Gray on sustainable business”






Wednesday, September 3, 2014

reading response // "Sense of Community"

In general I found the reading to be pretty interesting because I've never known or really thought about everything that goes into a functioning community. This article also helped me make more sense of how things work in advertising and my time at VML. We focused on most of these core areas (membership, influence, integration and fulfillment of needs) in creative briefs. The one that was most important was influence, which makes sense for advertising - you want to influence people to start using specific products and services. But thinking of influencers on small community scale seems to change, to more about listening, rather tan pushing ideas. 

When it comes to shared emotional connection I see that as one of the biggest factors for a community. As humans we are naturally emotional beings, so it makes sense that we make connection to others through emotions and shared histories.

Integration and fulfillment of needs seems to be part of the basic structure of living, and it makes sense to work as a team to streamline the process of getting what you need. I tend to think of mutualism in science (like how bees need flowers to make honey, and flowers need bees to pollinate) and how communities seem to often meet each others needs to strengthen their bond.

Do these elements exist in current practices designing for participatory culture? Where?

One example I can think several of these ideas working is social media. 

I thought how this quote to be particularly insightful.
"One such directing concept is shared values. Our culture and our families teach
each of us a set of personal values, which indicate our emotional and intellectual needs
and the order in which we attend to them. When people who share values come together,
they find that they have similar needs, priorities, and goals, thus fostering the belief
that in joining together they might be better able to satisfy these needs and obtain the
reinforcement they seek."

So when it comes to social media people are actively seeking out, and relating to things that are within their values. I doubt social media fosters that much of people joining together, but it definitely has a lot to do with influence. I think people feel influential already on social media because its a space where you are free to try and influence others, and as the article states people prefer communities where they can be influential. Social media also makes it easy  to tap into already existing communities. I'd say social media can probably also foster false feelings on all of these ideas too. Just because you can tap into a community on social media may not necessarily mean that you are already a part of it. A user might also feel very influential because they are sharing their thoughts and opinons all the time, but they have no perspective of how much it is being seen, and others are perceiving this because of the lack of face to face interaction.

Monday, September 1, 2014

Visual Advocacy // Audience Research

Audience #1: Who are you trying to help?
        · Burge Bird Rescue
        · Abused/under-cared birds, and those rehabilitating these birds

Audience #2: Who are you trying to reach?
        · Possible adopters and donors

Who are the stakeholders?
        · Dr. Burge
        · Other vets
        · Pet Owners
        · Volunteers
        · Pet Stores

Who will be affected both positively and negatively?
        · Positively
                • Birds in need
                • Burge Bird Rescue

How are these people related to the problem?
        · The birds are the ones in need
To each other?
        · ?

What are the needs for each of your audiences?
        · Audience #1 (Bird Rescue)
                • Awareness 
                • Branding 
                • Fundraising 
        · Audience #2
               · Literature for
                       • Awareness
                       • Fundraising
                       • Proper care for birds
                · Rewards for donating

How does your idea support (or change) those needs for each?
        · To fill the needs of the rescue that have not already been filled, and share these needs with a larger audience.

Who are you communicating this need to?
        • The larger audience of pet owners
Why?
        • Because they are the people most likely to be passionate about animals